The number of buyers has been outpacing sellers, and that’s expected to continue to be the case in 2018. Just because it’s a seller's market, doesn’t mean it’s not a competitive landscape. With the right strategies, resources, and mindset, you have the opportunity to sell more houses and sell them faster and with fewer hurdles than ever before. We’ve compiled a list of the nine innovations and industry secrets you need to stand out in the marketplace and make 2018 your most profitable year yet.
By combining virtual tours with the basic components of an open house, you can give buyers the flexibility they need with the immersive experience of visiting a home in person.
Use 3D to increase efficiency and attract more qualified home buyers
Now more than ever real estate agents need to understand and invest intelligently in new technology. As an agent, knowing your audience and how you reach them is essential to being successful. Here’s one key statistic — according to Zillow, more than 50% of all home buyers are under the age of 30. This millennial audience is online, tech-savvy and has more buying power and access to research and information more than ever before. A lot of the most powerful technologies out there are easy to learn and user-friendly -- resulting in quick adoption, new industry standards, and updated consumer taste. In no industry is this more relevant than in real estate.